Jennifer H Plantier
Professor of Business and 市场营销 Kelley College of Business and Professional Studies 市场营销教育
- Bachelor of Science, 市场营销, Hawaii Pacific University, 1995
- Master of Science, Business Administration, Texas Tech University, 2002
- Doctor of Philosophy, Consumer Economics, Texas Tech University, 2007
Dr. Jennifer Hobbs Plantier, professor of marketing, is the Kelley College of Business graduate program director. Jennifer received a B.S. in business administration with a concentration in marketing from Hawaii Pacific University in 1995. Her work carried her beyond retail into commercial trafficking and sales while working for two radio stations in Connecticut and Texas.
Plantier furthered her education while working as the marketing director and station programmer in student affairs at Texas Tech University. She completed her M.S. in marketing at Tech in 2002. She shifted her focus to consumer behavior and continued her education at Texas Tech.
She graduated with her Ph.D. in consumer economics in 2007. During the completion of this degree, Plantier found herself as a Visiting Professor at Towson University in Towson Maryland where she taught marketing and economics courses from 2005 to 2007.
She has published and presented at the Association of Financial Counseling Planning and 教育 (AFCPE) conference where she received the Outstanding Conference Paper Award in 2007. Plantier provides service to her field as a peer reviewer for the American 市场营销 Association’s Journal of 市场营销 and for AFCPE.
Dr. Plantier’s recent accomplishments include the start-up of 5 Point Creative 市场营销 and Advertising agency where she and three other partners utilize students’ marketing and advertising talents. The concept of 5 Point Creative is to integrate students into real world agency employment. She is also the advisor for the 市场营销 Association and the HSU Lacrosse Club.
Dr. Plantier teaches courses in 市场营销 Principles, Consumer Behavior, International 市场营销, 市场营销 Strategy, 市场营销 Research, Customer Data Analysis, 市场营销 Management, Neuromarketing, 促销活动, and Personal Finance.